M&M'S Summer 23
Year 1
• 3 Festivals + Six Flags
• 3,000+ 1PD collected
• 28,000+ M&M’S Samples
• 133,460 site visits for virtual lounge
• 144,673 sweepstakes registrations
Year 1
3 Festivals + Six Flags
3K+ 1PD collected
28K+ M&M’S Samples
13K+ site visits for virtual lounge
14K+ sweepstakes registrations
Developed a summer campaign for M&M’S designed to boost brand awareness and drive conversion. The campaign encouraged shoppers to make the most of summer by collecting colorful moments through everyday activities. Shoppers engaged with the Capture The Color game and entered a sweepstakes to win photography-themed prizes.
Final Key Visual
Key Visual Exlporations
Credit: Jessica Scott, Senior Art Director | Sarah Black, Copy Writer
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