Becker CPA / CPE Launch

Becker’s new brand was still in its infancy when they decided to launch a new set of CPA/CPE offerings. The challenge was two-fold: 1. Bring the new brand to life in this first-ever campaign. 2. Help Becker’s new product offerings stand out in the crowded field of accountant education. By using the new brand to our advantage, the team developed a campaign that leveraged bold and colorful, yet minimal designs for an impactful product launch in time for CPA season.